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Walmart Released Its Own Streaming Device To Compete With Amazon Firestick And Roku

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Exactly what’s going to happen next is unclear at this point. Walmart has the scale and the muscle to really try to compete if it wants to. The retailer posted $560B in annual revenue, and there is so much foot traffic through its stores, it could use end caps and other promotional techniques to really put its devices in front of consumers. Every push, however, comes at the expense of another; so, it’s unclear whether Walmart is looking to generate some revenue here as a low cost streaming device provider or if it’s looking to grab a significant percentage of market share.

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